Though the interest group of BMX is relatively small it actually splits up into a variety of groups. There is park, vert, flatland, street, and racing. This magazine aims to satisfy all skill levels and areas of extreme bike riders and to interest the minds of all even though racing is the group that is the least covered in Ride BMX.

This magazine tries to reach out to riders of all skills with an interest in BMX and it shows it by the letters sent to and posted by the magazine itself. Through letters and interviews a lot of the point of view the magazine wants to bestow upon its readers. Letters range from topics such as "I have no place to ride" which usually indicate a BMXer of poor skill to great things about having a fun time. The letters are also to bring people to the sport itself. Many inspiring letters are sent about how a persons par

Advertising is done interestingly. Some is done by blatantly telling its readers that new products are out and that they are good and giving the schematics of the product for the reader to develop their own opinion. Others are done more delicately, by explaining specific parts on professional riders bikes because usually that brings in money from a less experienced consumer.

The Mass Society theory applies heavily to some of this magazine because it teaches you to undermine authority. Many people frown upon BMX because it usually causes damage or loitering wherever it is done. There a so few designated places to ride that people take it into their own hands to make it fun and Ride BMX endorses it. A prime example from an article in the February 2002 issue of Ride BMX: "Edwin Delarosa was ticketed by police for riding without brakes in Downtown NY. You would think NYC cops would have something better to do."

The category that almost all of the magazines consumers fall into is male. Advertisers know this and use it heavily in there ads. Many provocative pictures are shown in ads to catch reader's attention.

Ride BMX explains how it reaches its consumers and whom they aim to sell the magazine by saying:

Though it may be hidden to the readers at first modesty is one of the largest points Ride BMX tries to get across. When letters about being rich from BMX or about how a person thinks they are the best rider the response is always basically same, "ride for fun…" says Mark Losey, the editor and replier of letters to Ride BMX.

Some topics in this essay:
Ride BMX, Communication Theory, Mass Society, Ryan Nyquist, Edwin Delarosa, ride bmx, Targeted Ride, NY NYC, Mark Losey, bmx magazine, ride bmx magazine, extreme bike, extreme bike riders, catch person's eye, bike riders, bad change, stay bmx, source information, magazine people, bmx catch person's, bring people, magazine ride,