In the 1970’s, the bottling networks of Coke and Pepsi were owned by independent bottlers, multibrand franchise firms, diversified companies, and the concentrate producers. Then in the 80’s the franchise owners and the concentrate producers purchased large percentages of the various bottling networks. By 1990, most of the major diversified companies, including one called Beatrice and General Cinema had sold their bottling operations, and in 1990 independently owned franchises went form owning 45% of all bott
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