The best way to identify a corporation’s strengths and weaknesses is the value-chain analysis. A value-chain is a linked set of value-creating activities beginning with basic raw materials coming from suppliers and ending with the final product that gets to customers hand. Also a value chain includes several support activities such as procurement, technology development, human resource management, and firm infrastructure, activities that ensure that the primary value-chain activities operate effectively and efficiently. Each of a company’s product line has it’s own distinctive power and can give a competitive advantage or disadvantage to the corporation.

After this internal analysis, and after the corporation found its internal strengths and weaknesses, it can be compared with its competitors to find distinctive competencies. Things that a corporation can

Customer groups and market segmentation

Market segmentation is the way a separate the customers, based on their differences in needs or preferences, to gain a competitive advantage. Market segmentation with specialization within each segment would have as a result an increase in efficient and effectiveness and a better satisfaction of demand. As a result the corporation would increased its market share. Nordstrom satisfies people from all the segment of the market within competes. It provides product for men, women and children, for all the ages and lifestyles. Also Nordstrom was one of the industry leaders in dividing its store into small boutiques featuring targeted merchandise mixed.

Customer satisfaction is the most important factor in business activities if the customers are satisfied well the corporation can get a competitive advantage. Nordstrom bases much on customer’s satisfaction. The company carried a very large inventory, providing an unusually wide selection of colors and sizes from a variety of 12000 to 15000 suppliers. Sales people kept track of their regular customers fashion tastes and sizes and then call them or sent notes about new merchandise in which they might have an interest. Luxurious settings and furnishings make the shopper to feel special. Standard extras in many of the st

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