How to convey the promise—because you matter—to your patients with three adjustments

Communicate to your patients that they matter. This promise must be showcased at every opportunity. The following tips indicate how it can best be demonstrated. Be ready to think outside the box because marketing a practice encompasses more than you think.

In The E-Myth Physician, Michael E. Gerber writes, “Marketing done well is a commitment to provide your patients, your employees, and yourself with a business experience that is life sustaining, with a relationship that is renewing, and with a promise to everyone, ’You Matter.’ Marketing communicates your promise, but it also f

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