Jean Kilbourne throughout her essay points to the fact that the female sex is not the one in power. To illustrate this point she cites a 1994 “gender-bender” commercial in which a group of bevy women office workers gather to watch a construction worker take off his shirt and enjoy a Diet Coke. It had been common for women to be used as a sex object but this was one of the first attempts for a male to be used in this fashion.

Two Ways A Women Can Get Hurt seems to indicate all women are at risk of violence in a culture where there is widespread objectification of women’s bodies. The objectification of women’s bodies is a step that has been taken with women and not men. Looking at a human being as an object is the primary step in justifying violence toward that person. With such disturbing facts it is no small wonder that battery is the number one cause of injury to women.

According to Jackson Katz the power of women is the cause of men to be portrayed in a violent manner. Action adventure heroes such as Arnold Schwarzenegger and Bruce Willis “rose to prominence in an era…in which working-class White males had to contend with increasing economic instability and dislocation…and a women’s movement that overtly challenged male hegemony” (Katz 468). In the face of many unsettling changes men found that size, strength and the ability to use violence with success remained the only masculine power that was attainable. This leaves males trying to validate their masculinity by using their body as an instrument of power dominance and control.

It would appear that both arguments are based on information that would make both accurate. It is the growing power of women that causes men to try and confirm their manhood. They feel like they have no pow

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