GE
“Every Person, Every Idea Counts: Respecting the individual and valuing contributions of each employee.” Essentially, corporate entrepreneurship is very important to GE. Corporate Entrepreneurship is a function which, if supported within an organization, can create many benefits for a firm. The idea behind corporate entrepreneurship is employees, if properly inspired, will throughout their daily activity think of new ideas and methods of doing things. These ideas could possibly be new groundbreaking products, beneficial features for existing products, or even more efficient or cost-savings ways of conduction operations. Corporate entrepreneurship is not without its hurdles. An employee can not simply propose a project and expect it to be accepted within the firm. Employees must push their proposals, and possibly find people to champion them in order to overcome corporate culture and the status-quo of management. Finding the most influential individuals in the organization is very important to an idea succeeding. More often than not, employees who feel strongly for their ideas and follow through with their proposals succeed in having them implemented within the firm. Important disco
• Bottom-line – If a business is to grow and prosper, all levels of management must work together in better recognizing new opportunities in order to create those new venture units which can generate capital for the company. This is demonstrated in GE through its “Financial” and “Process Automation” groups, among its other business units. Whose support will be absolutely necessary? The main objective in business is to grow and at the same time diversify in order to reduce risks. As a company, GE offers many diversified products and services across many industries such as automotive, medical, and financial. Just as corporate entrepreneurship is a difficult process, internal corporate venturing is no different. Internal corporate venturing is the process of developing new businesses within an established firm. This route is chosen in order to avoid damaging corporate cultures which would probably kill off the idea if it was generated outside of the organization. • “people are galvanized by the conviction that “there is a better way of doing everything,” so that “great things lie ahead.” • This is accomplished by identifying “stakeholders” involved in decision to adopt: Management, Suppliers, Consumers, Stockholders, Employees, Community • Bottom-line - Entrepreneur must understand general business practices as well as politics of implementing a new idea or product. Otherwise, dissonance will destroy all hopes that the proposal has.
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Approximate Word count = 1340
Approximate Pages = 5 (250 words per page double spaced)
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