As lot of my research was based on the physiology of diabetes, a lot of it was secondary research that I picked up from the internet. Secondary research is often the easiest and least expensive form of research as it is information that already exists somewhere and needs not be collected. It may be a study, a group of articles on a topic, or demographic or statistical data gathered by someone else. Because secondary research already exists, no specific scientific method or technique is needed to collect information. Instead efforts are spent locating and gathering information from reliable sources.. Many of the resources listed below, such as magazines, trade associations and government resources, often have materials available online reducing the cost and increasing the time effectiveness of obtaining the research. Some resources for gathering secondary research information include: Libraries and other public information centres, Books and business publications, Magazines and newspapers Trade associations - Most associations have reports on the industries they serve, the standards they operate under and leaders in the field., Banks, real estate and insurance companies m
I will be able to use informal face-to-face interviews in order to collect information on a variety of aspects of diabetes. In formal interviews data is often collected on a survey and some surveys can be very rigid or 'structured' and use closed questions leading to biased or un-developed answers to any questions I may ask. Therefore I was only practically able to use informal interviews using a Dictaphone to record the interview for analysis later.
Advantages of face-to-face interviews are that they allow more 'depth' , physical prompts such as products and pictures can be used, Body language can emphasize responses, Respondents can be ‘observed' at the same time, I am able to get full range and depth of information, I can develop a relationship with interviewee for further questioning, I can be flexible with the interviewee and change questions according to the tone and mood of the interview which is more obvious due to body language. It allows for good sampling control
It is a constant occurrence in modern business, both with regards to marketing and research and development that the specific information needed doesn't exist-anywhere. Therefore it has to be ob
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