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Rise of Celebrity and the American Studio Star System

Because the concept of stardom is synonymous with film, it is convenient to believe that the American film industry has been creating stars for as long as that industry has been in existence. This is not the case. For many years, pre 1910, actors were not even given a name. Producers feared rightly that actors would ask for higher wages, and become aware of their power. But all of the studios and production companies had a common goal: to make money. Stars did this, and made a lot of it for executives and producers, especially after they had gained identities in the public. Then these identities were exploited and fabricated in the many motion picture magazines. Gossip and scandal ruined some celebrities’ careers while making others. Overall, the public couldn’t receive enough of their favourite stars on the screen, in the papers, or on the cover of the magazines. After stardom reached a zenith in the twenties, studios had caught on, and thus began the Motion Picture Star System. They breaded actors and actresses by the hundreds with the hope that a handful would become the next superstar. As to whom was ultimately responsible for the star system – the public or producer – the answer must lie somewhere in betwee


When film narrative became more complex with time, the necessity for actors became apparent, and producers looked to famous stage actors for their skills. Although these actors were staring in these films their names were deliberately concealed from the movie going public. “According to some film scholars, the studio’s policy of anonymity was designed to control their employees.” (Kent, 16) The men who were in charge of these early production companies were afraid, and with good reason, that their lead actors would demand a higher salary once they knew what they were worth. Instead of top billing, they were known by their company affiliation – ‘The Biograph Girl,’ or ‘The Vitagraph Girl’ were common names. But the attempts to brand- name the movies this way was short lived, significantly because of a man named Carl Laemmle.

Some topics in this essay:
Griffith’s Biograph, Picture World, Sid Grauman, Burglar Roof, Clara Bow, , Fatty Arbuckle, Douglas Fairbanks, Girl’ Soon, Star System, star system, motion picture, production companies, ‘the biograph girl’, florence lawrence, douglas fairbanks, ‘the biograph, motion pictures, actors acting, mary pickford, actors actresses, picture star system, twenties studios caught, motion picture star, star” kent 96,

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Approximate Word count = 2400
Approximate Pages = 10 (250 words per page double spaced)


  

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