Brand preferance

I conducted a research with 5 children aged 6-9 and 9-12.The children aged 6-9’s brand knowledge were focused mostly on descriptive aspect of brands based on the results. However, the older age group was also concerned about the associations and messaged benefits of products. The older group chose brands that they are more interested in as well as what they are being exposed by advertisements, parents, TV commercials like many 6-9 aged children do.6-9 aged children watch TV more than the older group so they have more tendency to ask for and purchase advert

To sum up, children should be respected as “future adults” to impose some purchasing characteristics at these early stages of life. Some early-formed habits may continue and result with brand loyal consumers during their whole lifetime.

ised brands. Mostly their favorite brands are inspired by their favorite TV commercials. The favorite commercials are popular ones that circulate on TV many times during prime time between their favorite TV programs.

According to my survey results; children watch TV more than adults which is understandable due to their having more free time. In my opinion, even locating commercials of some adult products among children’s favorite TV programs can be successful because as we all know, most children want to be grown ups and be respected as adults.

Promotion and campaigns triggers children’s purchase of brands like it is in the McDonald’s case. Happy meal is famous for its

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