Contrast and compare notions of self/identity

One might reasonably assume that there is a widely accepted definition or description of Self/Identity. Surprisingly, there is not. William James, the philosopher, theologian, and psychologist, termed the self, "the most puzzling puzzle with which psychology has to deal," after a century of research and writing the human self remains a puzzle. (http://www.psych.neu.edu/ISSI/daily.htm)

This essay will provide a comparative discussion on the way these puzzling notions of self are identified by Cultural and Psychological theorists. A specific dimension of this discussion will be the implications for relationships in each perspectives view. (What is my argument?)

Cultural and Psychological theories of self/identi

The notion that, today people define themselves through the messages they transmit to others through the goods and services they possess and display. They manipulate or mange appearances thereby create and sustain a ‘self-identity’. In a word where there are an increasing number of commodities available to act as props, the identity becomes more a matter of personal selection of the image you want to portray. Increasingly, individuals are obliged to choose their identities. (Consumption, identity formation and uncertainty. Alan Warde, Sociology)

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