The e-commerce industry continued to grow by leaps and bounds in 2003. While the final tally on how many billions of dollars were spent this year won't be ready until January, early reports predicted a surge in growth not only for this year but over the next five years as well.

A report from Forrester Research, Inc. released this summer found that a growing online consumer base, increases in new product categories, and efforts by online retailers to optimize the online shopping experience will spark significant growth in the industry between now and 2008. The report also stated that e-commerce sales will increase at a steady 19 percent year-over-year rate, rising to $229 billion in 2008 from an estimated $95.7 billion in 20

According to Nielsen//NetRatings, in November alone, shoppers spent 55 percent more online than they did in the same period last year. Among the most popular items consumers spent their collective $7.4 billion on were videos and DVDs, books, music, and toys and video games (hardware and software).

• Step #2 Reserve Your Domain Name & Hire a Website Hosting Company

• Step #6 Tracking your website statistics

Once these steps are completed it will make the transformation from local market to online store much easier.

In addition to the increase in sales, the extra revenue will allow us to sell more products and expand our existing franchise. The changes, although not necessary, will help Carol’s Kitchen become a major contender in the food service industry. Management will need to make a determined effort to explain the rationale for increasing sales revenue. By exercising all

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