The media medium I am going to critically analysis today is a Music Video Clip. A Music Video Clip, is simply a pop song, made into a video, and brought to the audience mostly using Television sets. Some Programs such as Videohits on Chammel 10, Rage on ABC, and MTv on Cable television all brings to it's viewers music videos, and more often than not, the messages conveyed via the music videos.

Today, I am going to critically analysis a clip that was a worldwide hit. Topped charts in the UK, US, and our Aria Charts. It also took out top spot in the End of year Aria charts in 1999.

Since it's release, the tune of this song has also be adopted by an ex-popular children's icon, Bob the Builder. Ladies and Gentlemen, I bring to you Lou Bega - Mambo No.5

Lets start off with analysing gender representations. In the video clip, the genders of the people featured is one sided, there were many females, and one male.

The male of the clip, clearly was "Foregrounded". He was the only person in the

However, a less sumbliminal promotion of a negative image of men is also in place. Although on the surface, the male singer was portrayed as an important and dominant figure, the way he acts and treat the women give the auidence a subliminal message that he is a character with much desire to be hated. Previously mentioned, I find the character of Lou Bega to be one with few respect for the people around him, it is such character that many people dislike. I would think that females would share a simliar view.

At one part of the clip, where Bega was singing the lyrics

It may be concluded that we must be very careful on values that the media brings forth to us. The media may not simply be a tool just to reflect the way society runs, it has the power to shape and bring forth to its audience a false sense of reality.

There was a female, looking at him, and responding accordingly to the lyrics.

Clap your hands once and clap your hands twice"

Some topics in this essay:
Mambo No5, Lou Bega, Video Clips, Morning~ Theme, MTv Cable, Aria Charts, Video Clip, Music Video, music video, video clip, Ladies Gentlemen, Videohits Chammel, sex objects, music video clip, clap hands, brings forth, lives live, reflect lives, critically analysis, focus females, music video clips, media brings forth, reflect lives live, negative image,