“Sex in advertising is the use of sexual interest as a tool of persuasion to draw interest to a particular product, for purpose of sale.” (Wikipedia). This means advertising agencies play off the emotions and desires of the consumer to sell a product. The use of sex in the advertisement can be seen easily. An example of this is the Herbal Essence commercials, when the woman makes very sexual noises just washing her hair. The use of sex can also be seen in a more subtle way. An example of this is a beautiful woman selling a car. “Post-advertising sales response studies have shown it can be effective for attracting immediate interest’ holding immediate interest; and, in the context of that interest, introducing a product that somehow correlates with that interest” (Wikipedia). By playing off our emotions, the use of sex makes products sell big.

Some topics in this essay:
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