Theoretical models of health related behaviour are attempts to provide a frame work through which the cognitive processes gone through by individuals when deciding on health behaviours can be broken down and examined. Models are commonly used as they highlight which variables ought to be measured for research and how the variables combine and interact with each other to predict health behaviours (Conner & Norman 1993). There are numerous models available so it is common for them to be grouped by similarity.

Ogden (1998) defines the groups by the presence of absence of consideration of certain factors. The ‘Cognition Models’ group comprises the Health Belief model (HBM) and Protection Motivation theory. The ‘Social Cognition Models’ group is comprised of the Theory of Planned Behaviour and the Health Action Process Approach. The cognition models are grouped together as they make the assumption that health behaviours are decided upon through individuals we

Some topics in this essay:
Marlatt Witkiewitz, Watson Sobell, HBM HAPA, Armitage Conner, HBM HBM, Process Approach, Watson Sobell’s, Becker Rosenstock, Health Belief, hapa model, Project’ Australia, alcohol consumption, social support, outcome expectancies, health behaviour, marlatt witkiewitz 2002, witkiewitz 2002, marlatt witkiewitz, brief intervention, social class, perceived threat, armitage conner 2000, social outcome expectancies, excessive alcohol consumption, alcohol consumption hapa,