The first question on the survey asked for the surveyed to specify the major types of advertising employed by their organization. The answer selection included the following choices, and the surveyed was asked to check all choices that applied to their organization: Retail advertising, trade advertising, business-to-business advertising, institutional advertising, product advertising, advocacy advertising, comparison advertising, interactive advertising, and

The sixth and final question included in the advertising survey asked how often the company being surveyed performed marketing research. The choices for answering this particular question were never, rarely, weekly, monthly, and yearly. The participants were also invited to specify exactly if they wished to do so.

Question number three asked the surveyed if their particular company offered free products and/or services as part of their advertising campaign. The answers were either yes or no.

The results of the questionnaire showed that the businesses that responded employed retail, trade, business-to-business, and product advertising the most. They also use institutional, interactive, and online advertising.

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