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Met Life Case Analysis

Met Life had many strategic problems, which allowed for the impending issue. In the 10 years that Rick Urso ran the Tampa office branch of Met Life, the company experienced its worst blunder of unethical practices to date. The issue was initially eclipsed by the success of the company’s most successful branch. Many factors allowed for these questionable ethics used by Rick Urso in his sales tactics. We will review what Met Life’s strategic problem was that allowed for these incidents, analyze the threats of the present ethical culture and control systems, and finally some corrective actions Met Life might take to prevent the reoccurrence of any ethically questionable procedures.

Many of Met Life’s strategically problems were from a de-centralization in company policy and management, as well as no specific ethical procedure outlined by top management. Rick, being a smart innovator and successful sales manager, was left in charge to set many of his own policies without much interference from above. Rick discovered a great way to keep his superiors happy, and how to keep money in his own his employees’ pockets. Rick devised a plan to target nurses for life insurance policies. He thought they would be particularly vulne


These are all problems any company must look at carefully. Companies must clearly state what to do in any situation of ethical question. As it is important for a business to have a code of ethics, this is especially true in a place like sales. Ethics are constantly in question in the operation of a salesman, or even purchasers. Many of these people in trying to develop what they think of as a good relationship do more things for each other on a personal level. This is where the questions of ethics come into play. In the case of Met life, the ethical questions were all internalized, since the sales were on a producer to consumer basis. All the responsibilities of using ethical procedures shifted entirely to Met Life. The fact is that there was a deliberate use of fraudulent practices used and taught by Urso, which the company basically ignored. Time and several agencies eventually caught up with Urso and Met Life. This scandal had various bad effects on the companies. For one, it took a bit hit financially. By the end of 1994 the company had paid out almost 2 billion dollars in fines alone, and also gave out free 5 year policies to its deceived customers. Possibly worse, Met Life had a huge stain on its brand image. The Only way to leave the bad image behind was to totally restructure top management, whose policies allowed for this mishap to go on for some time. They fired and demoted 5 high-level executives, all of Urso’s managers, and several of his reps. Urso himself was not only fired, but no other company would even agree to see him in his pursuits for other jobs. He claimed this was the result of Met Life making him their “fall guy” in what Urso calls a “nationwide sales scandal.”

It is my opinion that top management is to blame for not shutting down Urso when they first had complaints, or not having a policy in place so guys like Urso could not exist within the co

Some topics in this essay:
Met Life, Met Life’s, Wall Streeter, Board Directors, Insurance Commissioner, Marketing Association, met life, Rick Urso, corporate offices, Robert Benmosche, top management, tampa office, sales tactics, met life’s, life company, headed direction, life insurance, company policy, met life company,

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Approximate Word count = 1279
Approximate Pages = 5 (250 words per page double spaced)


  

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