Stora enso

Stora Enso is a global producer of forest products, magazine papers, newsprint, fine papers and packaging boards, which their headquarters is located in Helsinki, Finland. Some 45,000 people are employed in more than 40 countries. The Port Hawkesbury Mill is part of Stora Enso North America, based out of Wisconsin Rapids, WI. The Nova Scotia Company was established in 1959 as Nova Scotia Pulp Ltd. Stora Enso Port Hawkesbury is the largest forest product company in Nova Scotia, Canada, located on the shores of the Strait of Canso. The Port Hawkesbury Mill employs about 850 mill and woodlands people in the production of newsprint and supercalendered papers for customers throughout North America (which include JC Penny, Readers Digest, Bauer Publishing, The Washington Times, The Chicago Sun Times, etc). In addition, more than 700 people work for wood suppliers, woodlands contractors and truckers to support the mill’s operations.

For Stora Enso their environmental excellence is an essential component to their company’s mission, vision and values. They believe that high business standards and high environmental standards must be mutually

As mentioned earlier in our SWOT Analysis we’ve indicated that competitors could easily gain access to new technologies, which could give them the opportunity to produce a competitive product. Barriers to entry are low in the pulp and paper industry. Technology is not proprietary and is available to be purchased from the leading paper machine producers (Velmet). Stora Enso has emphasized brand loyalty; acquisitions have been beneficial to them by providing economies of scale and given them an absolute cost advantage in the supercalendered paper segment. For example several small operations in Minnesota have re-tooled their operations toward the production of supercalendered paper, but unlike Stora Enso they do not have the cost advantages necessary to a serious threat.

• Increase use of technology which would lower the consumption use of paper (hard copy catalogs vs. online catalogs - Reduce buyer needs of products)

• Obsolete Facilities (PM1 in Port Hawkesbury is very old)

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