Segamentation Task

On their site you can purchase products for women, men, girls, boys and babies. In addition, you can find financial information for and about Old Navy. One of Old Navy’s most popular product are their jeans. Old Navy offers different color jeans as well as different styles, such as at waist, low waist, ultra low waist and just below waist for women. However for men, the different style jeans Old Navy offer are classic fit, easy fit, loose fit and very lo

The typical customer that shop at Old Navy are individuals ranging from the age 12 – 34 who are middle class and reside in either suburban or urban areas. These individuals like to shop and look for great quality with affordable prices. They like to catch bargains and sales when shopping. Individuals who shop at Old Navy like different varieties, such as swimwear, active wear, outerwear, etc. (See Exhibit 1). In addition, they enjoy bright colors as well as different patterns. Old Navy’s consumers enjoy wearing comfortable, stylish and relaxing clothes. Old Navy’s consumers enjoy wearing comfortable, stylish and relaxing clothes. Customers who shop at Old Navy likes to have fun while shopping. The consumers are tweens, teens, young adults as well as older adults. These individual’s lifestyle are very active and they like to interact. They enjoy the outdoors and participate in many social activities and events, such as pool parties, clubs, and movies. In addition, they are individuals who attend school. Through research and the use of www.easidemographics.com I was able to make an assumption about Old Navy’s target market. They are targeting both urban and suburban individuals. Through www.easidemographics.com I was able to determine the target market for the state of Pennsylvania as well as the cities of Philadelphia and Pittsburgh. Old Navy is targeting consumers who are in the age range of 12-34 years old. The consumers are both men and women. Old Navy is targeting about 3,662,922 consumers, which makes up about 29% of the states population. In the city of Philadelphia their target market is about 520,908 consumers, which make up about 34% of the city’s population. In the suburban area of Pittsburgh they are targe

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