Segmentation is the means of categorizing potential customers into like groups based on common characteristics. Segmentation enables marketers to design a targeted sale and marketing strategy that best fits the segments’ requirements. The key to segmentation is to let the marketplace segment itself. It’s important to remember that:

? Segments have needs and behaviors, which exist despite any company’s products or services.

? Segments will not change their behavior to accommodate a product unless it is of extraordinary value.

? The buying patterns, usage patterns and attitudes that cause segmentation are rational and provide insight into increasing market

Average Summer High Temperature 87.3 degrees 86.46 degrees

Average Winter High Temperature 36.5 degrees 41.18 degrees

Percentage College or Better 22.30% 25.99%

In the changing technology world, it will be easier for consumer to understand multi-grafting concept that eventually saves space in garden, cost of harvesting variety of fruits and risk of weather. The largest target market is homeowners and landscaping contractors for homebuilders. Considering low price, 1-2 year harvest time, compact size tree and yields variety of fruits homeowners would spent money on a unique product. The most important thing will be marketing the product. Consumers can choose what kind of fruits they want and nurseries can graft all of them in one tree making it a very unique product.

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