Gerber is the leader in the development, manufacturing, and marketing of foods and products for children from birth through age three. The company has been a leader in using TQ approaches for over years. Its goal is to make sure consumers continue to see the Gerber Baby as an emblem of excellence.

The firm always works on new quality techniques and applies them to each parts of manufacturing. For example, Gerber organizes employees within teams, gives them more responsibilities and concerns about environmental factors... By improving itself with efficient techniques, Gerber continues to enhance its quality.

This case study is about how a company exhibits the fundamental principles of total quality. It explains the advantages of teamwork, empowerment of employees and the others. Also, this case emphasizes the lack of utilizing customers’ feedback, and how these faults affect the company’s situation at the market.

It is very important the perspective of company about quality. Gerber prefers to improve

all quality techniques and emphasize its brand over customers. This superior service quality causes to serve the company well.

Gerber Company is a leader firm in other firms which sell baby foods and product. Gerber Company uses most of TQ techniques in most efficient ways. They think that team atmosphere is a necessity in linking to every process in company. In teamwork, employees feel more comfortable and work more efficient. By providing more data available for employees and giving more responsibility, the company continues to improve.

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