I also chose the modern day group because I felt that it would be the most interesting and be the easiest to find informati

Advertisers use many methods to lure consumers into buying their product. Their main two approaches are to get people on an emotional level or use fact. Many advertisements make people feel that they need a certain product to have a happy life. It is rare to see an advertisement in which someone is using a product and they are not happy. Characters in ads are typically young, good-looking individuals. These people are used to portray an image with the product. Viewers of the ads unconsciously feel that if they use the product, they will have the same happiness and beauty as the actors. Many other ads play on people’s insecurities by making them feel incomplete without a product. Another major way to entice consumers into buying an advertised product is to use fact. These facts usually pertain to the price of a product or its features. But, this method is usually combined with the former within an advertisement.

Companies spend billions of dollars annually to advertise their products. The advertising industry has grown rapidly and continues to expand. Large corporations employ hundreds of employees that concentrate solely on creating and placing advertisements. Advertising is a huge market and new advertising agencies pop up daily. A total of 440 billion dollars were spent in the year 2000 on advertising alone, and this number is expected to be higher in the following years. Companies rely on advertising to promote new or existing products and the money spent on advertising is usually worth the return.

Advertisers find new ways and places to promote their products everyday. Many years ago, advertising was not found outside of magazines, newspapers, billboards, and the radio. Today, advertisements can be found everywhere from the floor of grocery stores to up in the sky. A major factor in the increased number of advertising mediums is modern technology. Advertising has grown drastically due to the Internet, which has become huge in recent years. Nearly all companies have begun advertising on the Web because it allows them to reach a large number of people, although the effectiveness of Internet advertising has not been proven.

Some topics in this essay:
, modern advertising, internet advertising, met library, feel product, people feel product, main source, people emotional level, knowledge modern advertising, people feel, emotional level, advertising found, shared information, reach people,