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Advertising in America Today

Book Review on The Age of Great Dreams: America in the 1960s

David Farber’s “Age of Great Dreams” sketches an arresting picture of what life was like between 1960-1969. Farber places the 1960s in proper historical context, which helps define this turbulent era as the logical extension and culmination of an earlier time that came after the Great Depression, World War II, and before Watergate and women’s liberation.

This book starts talking about the beginning of the 1960s and how everyone seemed to have great expectations for better things to come. In the early 1960s, 60 million big, flashy automobiles with powerful engines and such were being sold to the masses. Gas was cheap, divorce was still not a hot topic, just as many people were starting to live in suburbs as people who lived in the inner cities, and people seemed to trust the government and respect their parents.

Then the book starts to go into President John F. Kennedy and how wonderful people thought he was. It is always weird how a lot of these books talk about how popular and great he was, when apparently he was not that well liked until his assassination on November 22, 1963. Sure, Kennedy looked like a movie star and he seemed to have a personality


Farber goes into heavy detail about how a lot of children and teenagers of the 1950s were unsatisfied with how their parents and others were being consumed with so much materialistic things. They wanted to rebel against their previous generations and this could be accomplished by avoiding to marry young, not considering working in a big corp. job, turning on the LSD and other things so they could expand their mind, and of course, engage in free sex. There were also discussion about protesting against Vietnam, but protestors seemed to protest just to protest so they could get out of classes or they just had nothing better to do, although Farber remains neutral about this.

Age of Great Dreams might have it’s flaws due to possibly making certain things or people seem greater than what they possibly were, but it is not boring and they are a lot of interesting subjects used quite frequently like LSD, the Beatles, etc. Some of this information you might have heard before or read before, but what books are occasionally repeating old information.

that many people couldn’t resist, but that doesn’t necessarily make someone a great president. Of course, the book will talk about how Kennedy’s election as President was rumored to be a fraud because Kennedy was pals with the Mayor of Chicago. Apparently being friends with Frank Sinatra did not hurt either. Farber goes on to talk about Kennedy’s anti-communist plans, the two

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Approximate Word count = 969
Approximate Pages = 4 (250 words per page double spaced)


  

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