Institute: Jamnalal Bajaj Institute of Management Studies (JBIMS)

Understanding the buyer behavior of organic food consumers and behavioral segmentation of potential buyers

Organic foods are minimally processed to maintain the integrity of the foods without artificial ingredients, preservatives or irradiation

Analysis of buyer behavior consist of

Awareness about the presence of organic products is quite low. The major reason for use of organic products was attributed to health consciousness. The organic products cost about double the price of conventional products. Lack of awareness is the main reason for non-consumption of organic products.

2.1.1 Major motives of food demand are

- Compliance with the norms of

Organic foods are minimally processed foods to maintain the integrity of the foods without artificial ingredients, preservatives or irradiation

Consumer Product Price Promotion Positioning

The buyers are ready to pay the premium price for the above attributes and they can be classified as following

Traditionally price and income have been the two significant factors influencing consumer. Price relationship with food consumption is usually negative, the higher the price, the lower and the consumption. There are some exceptions on basic food (cereals, potatoes) where higher prices of those products increase their proportion on total expenditure, due to the reduction of the purchasing power of the poor families. The most sensitive group to this factor is the green mainstream. The other groups at the same

Especially in affluent societies we observe a growing concern about residues in food. Confidence in the food supply has deteriorated

The demand for certain goods may be motivated by political issues

Some topics in this essay:
Green Mainstream, Analysis Buyer, Factors Traditionally, Conclusion Organic, Premium Delivering, Marketing Understanding, Nutrition Food, Cultural Factors, Factors Loyal, Nutritional Health, organic food, green mainstream, organic products, pay premium, loyal nature, buyer behavior, affluent people, organic foods, premium price, ready pay premium, analysis buyer, pay premium price, compliance norms reference, organic food market, chemical residues preservatives,