Thermos is a fairly successful company that develops well designed products. Thermos develops products such as lunch bottles, grills, and their most famous product of them all thermos bottles. The thermos bottles have played a major role in the success; these bottles are so successful because of the vacuum technology. The vacuum technology found in the thermos bottle main purpose is to keep cold items cold and hot items hot. Of course to have a successful business you must have great marketing skills.
An example of great marketing skills would be the actions Thermos took to market a new grill. One of the first actions that was taken by the company is that it went from a bureaucratic firm to a firm that is arranged of multipurpose self-managed teams. The purpose of the management teams was to market the grill to a specific customer type or group. This was a good approach to marketing because the customer group is being closely examined. The management team’s objective was to study grill users, see how they lived, and what they are looking for in a grill. Of course the new management team accomplished their task because they talked to the grill market. Also leadership of the management team was rotated when certain ar
Self-managed multifunctional teams can have a positive affect on a marketing department and throughout the company. More companies should try self-managed multifunction teams because of what it could do for the company. These teams could hit different customer groups when the company is in the process of developing a product. Talking to the customer groups that the product is aimed at will give the company free ideas that will greatly improve the product, and of course when a product caters to the consumers needs there will be more profit. These self-manage teams will also open up different job opportunities in the company. This is important because you can have present employees get promoted to take over positions in the areas the managers have left, thus leaving openings in other areas of the company. Open positions in companies are great because this could be away for our economy to improve. These open positions will create jobs for thousands of unemployed workers who have been seeking jobs but couldn’t find one because of how bad the job market is right now. With every change in a company something could go wrong. Generally these management teams will prove to be an asset to the company, but in some cases it won’t. Some of these management teams may be composed of people that don’t get along; resulting in a failed management team which means the company will not have a good product.
Also with any new product being developed a company would love customer input. This is important because it can satisfy the customer and it could save the company money too. For example, the Thermos team could have asked the customer what their thoughts were on assembling the grill. There could have been enough positive feed back on assembling the grill, were the company could have saved mon
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