Shanghai HSD Multimedia, through the vehicle of its Beauty Fax television program, is presently offering seven selected Sponsors the opportunity to overcome these cultural barriers, and speak at length, in an entertaining and educational format, to fashion-conscious Shanghainese consumers.

Beginning in March 1998, Beauty Fax will feature competition among local women, in areas of beauty and image projection, leading, over a thirteen week period, to elimination rounds and the final selection of winning contestants. The seven select

As the highest-rated female-oriented program in Shanghai, Beauty Fax enjoys a large, established audience of beauty-conscious viewers. For cosmetic, hair, and fashion companies, there is no better place to advertise on the Shanghai airwaves.

Petite Wishes - introducing and analyzing trends in cosmetics and accessories.

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