The objectives and measures of the balance scorecard

In conjunction with this organisations have come to the conclusion that no simple one measure can provide a clear performance target or focus attention on the critical areas of the business. Managers, today, want a balanced presentation of both financial and operational measures. Therefore, while they still require the financial measures, associated with the traditional approach, in order to assess the overall health of the organisation, they also require measures that will allow them to concentrate more directly on their strategic performance and long term vision. The Concept of the balance scorecard was developed in order to provide managers with such a tool.

The Balanced scorecard can therefore be described as comprehensive framework that translates an organisations mission and strategy into a comprehensive set of performance measures that provides the structure for creating a strategic measurement and management system. As a result the objectives and measures of the balance scorecard are more than a somewhat ad hoc coll

This is where the balance scorecard comes into play. It puts strategy- the key driver of results today- at the centre of the management process.

Postsales Service: This includes the services that the company provides to the customer after the original sale or delivery of the service. These include warranty and repair, treatment of defects and returns and the processing and administration of payments.

Make strategy everyone’s job: Even though strategy is developed at the top it is executed at the front lines. The ideas of communication and education are vital throughout the entire organisation. Best practice organisations have also developed personal scorecards as aligning incentives and personal objectives have become a major part for strategy focused organisations.

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