As for public relations, the objective of any firm is to market and sale its products or services profitably (Bureau “Advertising” 1). This type of work requires people skills and advertising ability. Public relations managers coordinate the market research, marketing, strategy, sales, advertising, promotion, pricing, product development, and public relation activities (Bureau “Advertising” 1). Screen writers on the other hand, are skilled writers who prepare scripts for soap operas, comedy shows, (Bureau “Advertising” 1) other television shows, and sometimes motion pictures. Motion pic

ture writers may submit an original screen play to a motion picture producer or studio, or negotiate for the job of turning a novel or play into a screen play ((Bureau “Writing”1). Submitting a screen play to a producer of a motion picture is a screen writers dream. Public elations managers oversee advertising and promotions staffs, which usually are small, except in the largest firms (Bureau “Advertising” 1). They direct promotion programs, combining advertising with purchase incentives to increase sales(Editorial 170). In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out ((Bureau “Advertising” 1).The nature of both of these careers appeal are very appealing.

These two respectable careers present their advantages and disadvantages. Both professions appeal to me and have what I am looking for in a lifetime job. After considering public relations and screen

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