Now, because of the nature of the business we have chosen, our company does not require any channel intermediaries. We generate revenue by providing a service, which is to bring student buyers and student sellers together from within an individual college campus (so that each party receives the best possible price on the item being exchanged). We are not selling any physical goods, eliminating the need for intermediaries and enabling us to establish a direct marketing channel in which the consumers interact directly with the company. A direct marketing channel provides us with many benefits. Without the need for intermediaries, there is no possibility of running into issues such as channel conflicts. And because our pr
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