cartons. Determining how they reflect our material culture here in

North America. You would think that as a consumer, we would only

buy tissues for the sole purpose of their benefit, but this is not true,

we live in a world where we make material culture a part of our lives.

We are consumers; we surround ourselves with objects that we can

cherish and grow with. In some cases we allow them to take

over, providing us with a new culture we can associate towards. We

attach ourselves threw personal experiences that become a love or

"Our addiction to materialism is in large part due to a paradoxical need to transform the precarious of consciousness into the solidity of things". - Mihaly Csikszentmihalyi

Most tissue cartons are viewed as an object that accommodates to an

individual when they are in need of its contained product. The two

cartons that are under examination are "Scotties" and "LIFE BRAND".

Both of these providers have taken a direct approach in selling us a

product based on our material culture needs.

The "Scotties" carton has been designed to be apart of the atmosphere

The statement "Scotties" is trying to make is that they well go the

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