Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world.

In 1945, Ruth and Elliot Handler and Harold “Matt” Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler’s decide to turn the companies’ emphasis on toys.

In the year 1947, the “Uke-A-Doodle” is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthor

Skipping roughly two decades, we are now in the year 2000, which was actually a pretty big year for Mattel. They got granted a license agreement for Harry Potter. Harry Potter is originally a book that was so popular it got made into a movie. This was one of the most anticipated movies of the year. Harry Potter products included dolls, games, puzzles, activity sets, vehicles, and plush and collectible characters. All of toys came out in two sets, first in spring 2001, and then October 2001.

As far as entertainment goes, Mattel has partnered with Warner Bros. Consumer Products as the worldwide master toy licensee for Harry Potter, as mentioned earlier. Mattel is also the worldwide master toy licensee of all Nickelodeon entertainment properties across toy categories such as dolls, action figures, handheld games, and more. Last, but not least, Mattel’s partnership with Sony Family Pictures Entertainment has become the #1 new action figure brand in the U.S. for 2000-Max Steel, which is sports super agent.

ne, California. During the year 1955, Mattel becomes involved with “Mickey Mouse Club”. This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the “Burp Gun”, and automatic cap gun.

Mattel's Girls division houses some of Mattel's best-known and best-loved brands: Barbie, American Girl, Polly Pocket, and Diva Starz, as well as large and small dolls. President Adrienne Fontanella leads this division. The Girls division earns worldwide yearly sale of about $2 billion.

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