What is the purpose of advertising? To sell? To recruit? To inform? These all vary, depending on what advertisers want to promote; a car, to join the army, to watch an upcoming film. The amount of different advertisements are endless and they become part of our daily lives. Everywhere we walk, whether it’s down a street, or out and about school, we are bound to see advertising campaigns, even if sometimes we don’t realise it.
In advertising there are huge sums of money involved, especially when broadcasting on television. The advertisers use highly persuasive texts to persuade the reader/watcher. Advertisers also use various techniques to draw the people in and make the advertisement interesting, maybe use various colours to make the advertisement eye-catching and a celebrity to get their message across – increasing on the personal appeal.
Television advertisements also use these techniques as well as some others with the aid of audio and moving pictures. Television advertisements are more direct as most of the time you see someone talking directly to you. They are also effective because more people watch television than read, they are easier and quicker to watch than to read, and the use of sound and
The only sounds that you do hear in the advertisement are sound effects. A good example of these is the whimpering of the woman who has been hit. This sound is quiet and saddening and can give a big effect on the audience making them feel sorry for her. Another sound effect is one that I have mentioned previously, the sudden sound of the tap. This sound is loud and aggressive which relates well to the man who has hit his wife; also it shocks the audience for impact.
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