Advertisements that are geared toward men generally tend toward a sexual or adrenaline rush type of approach. Advertisements toward women are geared toward reassurance, comfort and shallow self-worth, as if to say ? you are still ok, even after indulging in this??and we can fill in the blank. This presupposes that someone would think that they are not ok, if they were to indulge in that advertised item.

I believe that Bordo makes some very good points about societal views and pressures in her essay. I believe also that if something will sell by taking any certain approach to it in advertising, the advertiser will use that approach. This is reasonable and fair to the advertiser. A man will generally buy something with a naked leg visually attached to it, whereas he may not if the advertiser simply extols the virtues of the product itself. Let us not get so carried away with our mentality that there always must be a secret agenda behind everything that we see a societal bogeyman behind every moneymaking scheme.

tivities. The commercial then asked, ?is this man straight or gay?? That was apparently the point of a new game show. Why were they able to so nonchalantly make light of such a topic and thrust it s

Some topics in this essay:
Bordo Baudrillard, America Advertisers, Madison Avenue, Susan Bordo, Questions Reading, sell product, madison avenue, hope achieve, bordo makes,