This is one problem I have always had with sporting web sites (i.e. FoxSports.com) is that the site's design is blurred between actual content and advertising. It seems like web page designers create graphics for sports stories that run above the headlines on the front page's right side. But thanks to crazy color schemes and different type styles, these web designers end up creating boxes that look like ads. So when those boxes contained information fans were looking for (i.e. the scores of last night's game) fans like myself would not find it easy on the eyes because people like myself have learned to avoid ads at all cost if you want to look for something fast.
I feel a strong brand image is critical on the Internet. However, CNNSI has battled wit
By connecting the site promotions to the logo bar, Robinson can now pull at least four or five news stories higher on the page. In another key change, the area below the featured story in the middle of the home page now will be devoted to ''Inside Game'' stories that give readers new insights on timely topics.
With the CNNSI design the colors are limited and are given special features with the same style and graphics as the Sportsillustrated.cnn.com logo. The Sportsillustrated.cnn.com logo is combined with special feature promotions this makes sure that features are clearly identified as editorial. The current logo reinforces the Sports Illustrated presence on the site. They're now promoted just as aggressively but are better associated with the sit
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