How Misleading Tobacco Ads Are.
Ads and commercials affect people’s everyday choices in the products they purchase. Some companies’ use different approaches such as bandwagon, testimonial, emotional appeal, doctor recommended, plain folk and snob appeal. All of these are very good successful ways to advertise. In order for these ways to be successful a number of things should be considered such as, what approaches should be used and where it should be used. Advertisers wouldn’t put a tampon ad in a magazine geared toward men, or a cigarette ad in a health magazine. When placing ads advertisers must consider the audience and the approach to take. Tobacco companies use very specific techniques to sell their products. Although they might incorporate many of the techniques I listed above, most of the methods they use to get more viewers and consumers are unique to their products. The primary audience of any tobacco ad is smokers whether young or old. Cigarette companies make it seem like smoking is a part of everyday life. In many ads that promote tobacco, smoking is introduced as a natural part of having a good time. In many ads smoking and everyday tasks go hand-in-hand. Tobacco advertisers promote cigarettes as clean and safe products. Many ads use mod
Cigarette ads make their ads look so appealing that people are still going to smoke because it’s “cool” to smoke and it’s a social qualification now to smoke in mixed company. I believe that if cigarette companies weren’t obligated to put the surgeon general’s warnings on their ads, then they wouldn’t. Cigarette companies sit down and thing about what type of surgeon general’s warnings they are going to produce on there ads. They think about the type of consumers they would lose by putting certain warnings on their ads. For example, On the Camel cigarette ad the surgeon’s general warning says that smoking by pregnant women may result in fetal injury, premature birth, and low birth weight. Smokers that care about their unborn fetus would not want to smoke because they know the consequences of their actions. So, to conclude my paper I think that the only people that care, and will ever care about the warnings are people who care about their well being. In a Winston cigarette ad that has a couple on the beach, with the sun beaming down brightly on the both of them. The slogan on the ad says “Hostile takeover” and it shows the woman getting on top of the man. The ad says that Winston cigarettes are “additive free” and “naturally smooth”. In the little boxes at the bottom of the ad they have the surgeon general’s warnings which are different from the ones in other ads. It states that “Cigarette Smoke Contains Carbon Monoxide.” In the other box they have that “No additive in our tobacco does not mean a safer cigarette”. This is an example of an advertisement that I mentioned above. It shows how cigarette companies make their advertisements seem like smoking cigarettes is clean and safe. els with spotless white teeth, in clean and healthy environments smoking. This might lead the viewer to believe that smoking is relatively harmless and a “clean” habit. Cigarette advertisements target youth but remain acceptable because they don’t actually show children or underage youth using their products. Instead, many advertisers use college
Some topics in this essay:
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Mellow Flavor”,
Carbon Monoxide”,
Camel Cigarette,
cigarette ad,
surgeon general’s,
general’s warnings,
cigarette companies,
surgeon general’s warnings,
spotless white teeth,
clean healthy,
white teeth,
spotless white,
people smoke,
warnings ads,
white teeth clean,
teeth clean healthy,
people smoke beautiful,
smoking everyday,
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Approximate Word count = 1409
Approximate Pages = 6 (250 words per page double spaced)
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