- An aroused consumer will be inclined to search for more information.

- Heightened Attention - person is simply more receptive to information about the product.

- Active Information Search – person will seek out reading material, phone friends, and visit stores to learn more about the product.

- 3 basic concepts that help us understand consumer evaluation process

- Consumer is trying to satisfy a nee

Some topics in this essay:
Evaluation Alternatives, Situational Factors, Purchase Decision, Information Search, Purchase Actions, Purchase Disposal, Purchase Satisfaction, Purchase Behavior, Brand Beliefs, Heightened Attention, post purchase, purchase intention, one’s purchase intention, beliefs brand, one’s purchase, brand beliefs, consumer’s brand, brand image, satisfaction dissatisfaction, purchasing product, purchase decision,