One cause of the company’s stunted growth was the lack of an inventive strategic plan. They had continued to use what had worked historically, and discouraged innovative brainstorming or any form of straying from the company norms. This proved detrimental to their organization as the industry had evolved over the years. Other forces in the industry had capitalized on this notion by attending to the changing demands of the consumers.

Increased competition put pressure on CoolBurst’s industry. Luisa was fortunate enough to have a revelation courtesy of her son. It was at this moment Luisa understood what needed to be done to survive in the industry. A potential segment of the market was currently unattainable. An unappealing product for young adults coupled with a lack of product availability restricted CoolBurst’s success.

From the top of the company hierarchy down, a more constructive organizational culture will be implemented. The developing constructive culture will value self-development and creativity. A high priority will be emphasized on constructive personal relationships. Goals of CoolBurst will be known and communicated freely. It is important that the employees feel they are crucial tools in redeveloping the company’s strategy. CoolBurst will have a new way of doing things, and enthusiasm and excitement can be evoked throughout all facets of the organization. It can make for a more enjoyable place to work, and ultimately push the success of the company to previously unattainable levels. CoolBurst can seek employee feedback, and measure the levels of satisfaction regarding the changes. Revenue and sales of new and existing products can be measured. The research and development that was necessary to create the new products can be evaluated by keeping track of what products have been popular. CoolBurst will have a new image, new products, and a more favorable choice tailored for their target markets.

her companies had awareness to the demands of the youth. Exotic flavored beverages were readily available. Electrifying names, such as Thirst Smashers, combined with the innovative flavors allowed competition to capture a market segment that went unclaimed by CoolB

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