McDonald’s fast food business in America.

It all began quite humbly nearly fifty years ago when a salesman got excited by his visit to a California burger bar. Ray Kroc was 52 years old, and he had been selling paper cups, and then milk-shake mixers, for over 30 years. In San Bernardino, California in 1954, he saw the McDonald brothers’ hamburger restaurant selling tasty food to big queues, and he had a vision of its endless possibilities. He struck a deal with the McDonald brothers to buy locations and franchise their restaurants all over the country, guaranteeing uniform quality, service, cleanliness and value. The first McDonald’s opened in Des Plaines, Illinois in June 1955. In five years there were 200 restaurants. After ten years the company went public, and the share price doubled to $50.00 in the first month. By 1995 there were over 18,000 restaurants worldwide. In 1996, McDonalds signed a ten year global marketing ag

Outside the USA, McDonald’s and other American fast food restaurants offer a bite of the American Dream.

McDonald’s extraordinary success comes at a price. Its defenders, usually on the right, point to the arrival of McDonald’s in a country as a marker of middle-class affluence and aspiration, a sign of economic efficiency and improved infrastructure, and an index of social progress with orderly queues, clean washrooms and happy children. Its detractors, usually on the left, see McDonald’s as American, authoritarian, abusive of animals, exploitative of workers, unhealthy, unecological, and ruthlessly profiteering.

Americans spend $110 billion a year on fatty, sugary fast food, more than they do on films, videos, books, magazines, newspapers and music combined. Nearly two thirds of Americans are now overweight, and the US Surgeon General says 300,000 Americans die each year of obesity.

The reasons for these corporate changes may not be just to do with fast food. McDonald’s actually makes most of its money from rent, because it owns more retail property than any other company on earth. Land is more valuable than appetite, and the sites are more valuable an asset than what they sell. Will McDonald’s

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