Adrenaline Air Sports

Dedication to any business is paramount to success, and Billy Cockrell currently does not have himself 100% dedicated to his company. Working, in essence, two full time jobs does not allow the level of commitment to the business that will achieve the level of success desired by Billy. Also, the location of Adrenaline Air Sports and the location of Billy’s other job cause time constraints and costs to commute from one location to the other.

The location of Adrenaline Air Sports is beautiful and scenic for the jumpers, but is not advantageous for year-round business, as well as not regionally advantageous for large quantities of customers. A more metropolitan accessible locale would afford access to more customers. In mar

In order for Adrenaline Air Sports to continue its success, and perhaps become more successful than previous years, Billy Cockrell needs to implement one or several of the recommendations we have mentioned. The first major issue is his work schedule, not only for himself, but also for those he employs. If he wants his business to continue to be successful, he needs to devote himself to his business solely. If he continues to work the hours he is working at Adrenaline Air Sports, he will eventually become burnt out and his business will begin to decline or perhaps crumble altogether. In addition to dedicating himself solely to his business, he should consider relocating his place of residence closer to the location of his business to shorten his commute time.

As it stands right now at his current location, most of Billy’s patrons are college-aged individuals who go to Adrenaline on a simple bet or to just try something new and adventurous. These individuals are highly unlikely to return a second time. Billy’s marketing strategies are not the best ones for acquiring newcomers or keeping existing ones. The fact that he doesn’t operate his business year round is a major issue, which is further impacted by the fact that he has another full-time job. To make things a bit more complicated, he has only two small-capacity planes.

As mentioned before, Billy has a website for his business, but it is not developed enough to provide detailed information about Adrenaline and its services. Also, the site does not provide the availability to make reservations for jumps to existing or new patrons.

Advertising on the radio or television would provide a wider audience for getting the word out about Adrenaline. Statistics show that ___ percent of men are avid skydivers. He could successfully reach the other ___ percent by advertising in gentlemen’s clubs and sports clubs. By advertising in military facilities, he could market his business to men and women alike. Personalization of parachutes would be an eye-catching advertising ploy that would have limited cost associated with the advertisement. Pop-ups on the Internet would be a quick way to get the word out to a global audience,

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