Regal Entertainment is an entertainment company specializing in the showing of motion pictures. It develops, acquires and operates multi-screen theaters in and around mid-sized metropolitan markets. Regal is investing in the equipment necessary to create the Digital Content Network, which will replace pre-show slides and music with commercials and advertisements. Already in theaters, one may know this as The Twenty, a program, which airs popular media news and commercial before the actual movie.
PepsiCo, Inc. is a global snack and beverage company.