$6 billion in revenue Enterprise is the largest car rental company in North America. That is a $6 billion company with 600,000 vehicles in our rental and leasing fleet, more than 50,000 employees and over 4,800 locations in the U.S., Canada, Germany, the United Kingdom and Ireland. (September 2003.)
Many factors have contributed for the Enterprise to success. But I think the company offer more convenience service for the customers is more important reason. The company revolutionized their industry by giving customers a ride to their rental car. This innovative practice was instituted by an enterprising Rental Manager from Florida and the service quickly spread to other locations. In the other ha