JetBlue is growing at an extreme rate which must decrease in coming years. In the last two years, JetBlue grew at over 100%, I quickly decreased the rate of growth until it was the industry average for the last years of my model.

• Beta – I was unable to find this value anywhere so I took an average from comparable companies in the same industry: AirTran, Southwest, and Delta. This gave me a beta value of about 1.25, which seems slightly low to me

• I assumed that the JetBlue would become much more eff

Some topics in this essay:
JetBlue Airways, Southwest Delta, Sensitivity Analysis, Delta United, Split November, Southwest Airtran, Industry Trends, Statistics Model, Terminal Value, Cost Capital, • jetblue, short term, value company, beta value, comparable companies, term investment,