Distribution Strategy
The essence of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald’s distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will be sold and how it will get there. In fact, McDonald's is the leading global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million people each day in 121 different countries. Approximately 80 percent of all McDonald's restaurants worldwide are owned and operated by independent franchisors. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, “retailers, particularly image fast foods chains often state their seven P’s of marketing to be, that is location, location, location, location, location, location and location.” Hence, a retailer’s location is the key to attracting customers. The costs of the building or leasing facilities is
In conclusion, McDonald's improve the frequency of their deliveries, form relevant partnerships and implement alternate distribution strategies to effectively capture market and build international brand name based on hygienic, healthy, appetizing fast food consistently worldwide. Adopting market study and focusing on location of franchise, MacDonald’s ensures market niche for food product distribution is a definite success story.
Some topics in this essay:
,
Nevertheless McDonald’s,
Furthermore McDonald’s,
Meanwhile McDonald’s,
McDonald's Australia's,
Australia McDonald’s,
VMN Furthermore,
Hence McDonald’s,
Australia December,
Moreover McDonald’s,
al 2001,
kotler et,
et al,
et al 2001,
kotler et al,
location location,
location location location,
al 2001 513,
2001 513,
distribution strategy,
vertical marketing network,
mcdonald’s adopted,
vertical marketing,
2001 482,
marketing network,
Join now to see the rest of the essay!
Approximate Word count = 869
Approximate Pages = 3 (250 words per page double spaced)
More Essays on Distribution Strategy
Professional Papers: |
CUSTOMER SERVICES
|
|
Saved Papers
You haven't saved any papers.
|
Example Essays Home
