The digital camera business in which Canon operates is highly competitive

Presently, the conventional film camera segment of the market is mature with anticipated declining industry revenues as the market transitions to the digital technology. Some of Canon¡¯s new digital products replace or compete with its traditional analog products. Today, Canon announces the Digital IXUS i, the most petite and undeniably chic new member of the legendary IXUS collection. It is irresistible

Canon¡¯s products are designed based on the idea that they should be barrier-free. By improving product usability and accessibility, we have created an internal monitoring test lab for evaluating our products before they are delivered to the market. At Canon, we use overseas monitors to help us develop products that can be conveniently and comfortably used by people all over the world. Monitors in America and Europe use our products and we analyze their reactions. Cultural norms, nationalities, and customs of users are all factors in this analysis. The feedback from the foreign monitors is then used to good effect in product development.

America 1,010,166 + 2.9 982,104

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