US Cavelry goes through multi channel to promote their products. Although they have multi channels they have to make decisions where to allocate their marketing dollars. In order for them to get a good return they market through any available channel for promoting their products. There are three channels they advertise from retail advertising catalog mailings featuring dot whacks, and banner ads advertising for sale. Within 30 days most of their stocks are cleared out, after 90 days all stocks are cleared out. There is not a certain percentage that is allocated to one specific channel. Promotional cost varies depending on the channel. “Multichannel marketing is still a brave new world for may companies, so it’s important to seek help and support in managing the newer channels or the operation as a whole”.
In this article it was recommended that if promotion funds are limited you should sele
ct the channel that will increase your sales for products. Also, if you are pressed for time for promoting it is recommended to do promotion online instead of using the retail venues. Depending on the goals to boost sales will determine what channel will make the best sales. For example, if US Cavalry wants to have a high volume in selling boots they will channel through printing promotions. “Managers must also think about place making goods and services available in the right quantities and locations when customers want them.” Due to possibilities of marketing funds being limited there are channels that are not expensive. In 1995 US Cavelry went on line with a informational website. When they first started on the websites they offered only six products. Currently they have over 6,000 products on their online database. Their website is assessable with search capabilities so it is easy for the
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