Proposal for a New KFC Outlet
Since opening its doors in the Mid-1980’s the Vietnamese economy has grown at more than 8% annually. The population of Vietnam is now 76.3 millions. Vietnamese middle class will be increase to five millions in next five years. So fast food will be more popular in this country.Actually, the Vietnam employees’ wages is very low. The minimum wage is equivalent to USD$30.00 to USD$45.00 per month depending upon the location of the entity and the employees. In many cases, actual wages for well-educated staff can be many times higher. This table is a very rough guide to current prices. Vietnamese $USD £GBP Vietnamese $USD £GBP International $USD £GBP Street meal 0.50 0.35 Vietnamese coffee 0.20 0.13 Restaurant meal 20.00 13.50 Restaurant meal 4.00 2.70 Mangoes (kg) 1.00 0.70 Bottle of wine 20.00 13.50 ‘Fresh’ beer 0.20 0.13 Pineapple (whole) 0.15 0.10 Heineken (330ml) 2.50 1.70 Hanoi beer (330ml) 0.75 0.50 Baguette 0.08 0.06 Fresh orange juice 3.00 2.00 Soft drink (300ml) 0.15 0.10 Silk dress (b
KFC’s development is very good in the big city because they can accept many kinds of food. Due to there are many kinds of food that you can choose, so that KFC should be care for their competitors. They need to have their own style to win others. Besides, in Vietnam city’s infrastructure is enough, and now there are still a lot of business market to make money, so we believe if KFC can start opening stores in Vietnam that will be another good market to develop their business There are 4P concept of marketing, that’s product, pricing, place and promotion. We must have definite target markets at beginning; therefore we can divide few kinds target market to develop different strategy. Product, we must have clearly product what we want to sell here (paragraph 3,5). Pricing is crucial factor to sales in here, according to they don’t have high wage so that pricing policy is low price tendency what they able to afford. There are few categories to promotion in advertisement, some promotion activity as low price combo or discount coupon, television or radio commercial or some large scale activity and publi
Some topics in this essay:
Southern Asia’s,
USD$3000 USD$4500,
Minh City,
Traditions Vietnam’s,
Mid-1980’s Vietnamese,
Store Location,
Conclusion KFC’s,
Vietnam Chile,
Besides Vietnam,
Menu According,
chi minh,
$usd £gbp,
ho chi minh,
ho chi,
vietnamese $usd £gbp,
2000 1350,
market develop,
main cities,
250 170,
minh city,
chi minh city,
services 41%,
gpd sector,
Join now to see the rest of the essay!
Approximate Word count = 752
Approximate Pages = 3 (250 words per page double spaced)
|
Example Essays Home
