Since opening its doors in the Mid-1980's the Vietnamese economy has grown at more than 8% annually. The population of Vietnam is now 76.3 millions. Vietnamese middle class will be increase to five millions in next five years. So fast food will be more popular in this country.
Opportunities:.
Actually, the Vietnam employees' wages is very low. The minimum wage is equivalent to USD$30.00 to USD$45.00 per month depending upon the location of the entity and the employees. In many cases, actual wages for well-educated staff can be many times higher. .
This table is a very rough guide to current prices.
Vietnamese $USD £GBP Vietnamese $USD £GBP International $USD £GBP.
Street meal 0.50 0.35 Vietnamese coffee 0.20 0.13 Restaurant meal 20.00 13.50.
Restaurant meal 4.00 2.70 Mangoes (kg) 1.00 0.70 Bottle of wine 20.00 13.50.
Fresh' beer 0.20 0.13 Pineapple (whole) 0.15 0.10 Heineken (330ml) 2.50 1.70.
Hanoi beer (330ml) 0.75 0.50 Baguette 0.08 0.06 Fresh orange juice 3.00 2.00.
Soft drink (300ml) 0.15 0.10 Silk dress (bespoke) 12.00 8.20 Cappuccino 2.50 1.70.
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Obstacles:.
Vietnam still have potential obstacles. Vietnam has three basic regional cuisines. North Vietnamese food is not quite as rich or spicy as that of the country's South. The hottest food in the country is from Central Vietnam. Chile peppers are everywhere. In Vietnam's southern region chefs are preoccupied with vegetables. KFC can suggest the different salads to Vietnamese or just change little favors to Vietnamese.
A Marketing Strategy for: Ho Chi Minh, Vietnam.
Store Location:.
There are some critical factors to consider where locations of KFC are. First factor is distribution of population which will affect sales performance directly. We considering the location where we set from five main cities of Vietnam; Ho Chi Minh City; which have five million citizen. Second factor, location of KFC has to set in popular area in city. It better locate in where have foreign tour visitor, they are more familiar with KFC and able to afford the price.
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It proves that KFC practices up selling in New Zealand (www.kfc.co.nz). ... In New Zealand KFC buys its chicken comes fromInghams and Tegel (kfc.co.nz, 2014). ... KFC Communication Strategy: Below is an attempt to identify KFC New Zealand Communication strategy. ... KFC donates 2$ per single bucket sold to national life saving organization New Zealand (kfc.co.nz). ... This is an excellent boost for KFC New Zealand image as Rugby is highly valued by New Zealanders (kfc.co.nz)...
To adjust to a different culture is to face a major challenge and to take a new arrangement of principles in the particular group, which requires an open mind (Waldron, 1994). ... The main organization of KFC is YUM! ... Up till June 2010, KFC has more than 3,000 outlets in China and KFC has been adjusting their food menu items to the Chinese market requirement's (Chinaabout, 2013). ... Product and Position According to marketing manager, 2009 there are a lot of new products that are sold in the Chinese market, and some of them have special recipes for Chinese people. ... "Truly, we are c...
1- What did each of KFC's three different corporate parents - Heublein, R.J. ... As a result, there was low quality control, poor service and shortage on new restaurant openings. R.J Reynolds was also new to the business, so it decided to take a hands-off approach in management. ... The potential entry of new competitors: which is difficult since KFC is a very large chain. ... Extending the product line Threats Increased competition International risks because of lack of experience in new areas Health conscious customers 5- In what ways is KFC positioned to tak...
By far, KFC has been acknowledged as the best chicken selling restaurant. ... McDonalds, KFC and Pizza Hut adapted a mechanistic for of operating system. ... A part from that, these outlets have the pooled form of interdependence. ... To sum up my essay, these restaurants are a chain of fast food outlets that are well known all around the world. The are slowly entering new markets for the purpose of Globalization'. ...
The strategies utilized by KFC and its management appear to be quite effective. ... It appears as though customers flocking to these newer restaurants were not originally patrons of KFC. ... New products and innovations are likely to draw consumer attention, so it is imperative that each company stay focused on developing and reinventing their menus. ... Offering a wider variety of products while still maintaining the original favorites will allow the possibility of new customers without neglecting those loyal to their original recipe. ... KFC should also focus on building brand recognition in...
Vietnamese fast food Vietnam is a long, skinny country stretching from Hanoi and the Red River in the north to Ho Chi Minh City and the fertile Mekong River Delta in the South. The Vietnamese cuisine has a long history as its country. Before 1975, the term fast food is not in Vietnamese's diction...
