Coca Cola: Past, Present & Future
Coca Cola was created in the city of Atlanta in 1865 by a medicine man known as John Styth Pemberton. Pemberton had an addiction to morphine; this is where his cause began. He constructed a drink from the cocaine in the coca leaf and the caffeine from the cola nut; the cocaine was supposed to help him get off of morphine and the caffeine gave the beverage a buzz, therefore stimulating pleasure. To make Coca Cola they extracted the alcohol from the drink, it was then sold as an elixir. On May 29th the first ad was presented to the public, this is when Pemberton came up with the red logo we see today. Pemberton eventually partnered with a man by the name of Jacobs, Pemberton then sold the business to Asa Candler in 1888 for $2300.00. This was the beginning of a new era. Candler also looked at Coca Cola as his Golden Elixir, because he also saw it as a way to cure something in his life; he had suffered from headaches. At this point he had bought the formula and modified it calling it 7x. The formula remained the “holy of all holies”, he had taken all the labels off the cans and never wrote it down. The product was directed to mainly businessmen, one of their first slogan’s was “A Coca Cola a
Coca Cola made amazing amounts of money during the 1996 Olympics in Atlanta. They spent 00’s of millions in advertising to have their logo seen everywhere. It was said to be the greatest advertising regime of all time. They made $18 billion in sales that year; Coke was outselling Pepsi two to one. Today Coke is consumed more than 900 million times a day, and is one of the world most successful organizations. Chazz Palminteri promoted Coca Cola’s new brand of Vanilla Coke with the assistance of American Idol’s Simon Cowell and hip-hop artist Missy “Misdemeanor” Elliot by telling the audience how Vanilla Coke is “smooth and intriguing…like we said”. Vanilla Coke is one of this term’s most successful beverages. Many other things contributed to Coca Cola’s success this year. They now offer 1 million samples to Bangkok of their new victorious Vanilla Coke, this is used to attract the youth of Bangkok showing the celebration of “the Year of Coke” in China.
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Approximate Word count = 1687
Approximate Pages = 7 (250 words per page double spaced)
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