What gives the carphone warehouse a competetive advantage

The Carphone warehouse was set up in 1989 by Dunstone and Ross with just £6,000, they believed that mobile phones were the future but nobody knew how to sell them. They decided to focus on what was best for the customer offering impartial advice on the vast number of phones and networks available.

Since then the Carphone warehouse has grown to be the largest independent distributor of mobile phones in Europe. At the beginning of November 2000 it had 1.009 stores in 14 different countries giving it a leading position in eight markets and a turnover of £698 million. By 31 March 2001 the turnover had increased by 59% to over £1.1 billion and there were 1,059 operating under the ‘Carphone Warehouse’ name.

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