Popularity of Fast Food
The growing popularity of fast food has brought about ruthless competition in the fast food industry. Fast food chains are constantly trying to please growing consumer demand by selling more food at lower prices. In order to do so, these fast food giants continuously incorporate new “efficient” business practices which provide better services to customers resulting in bigger sales and larger profit margins. In most cases, these practices are obvious. For instance, precooked hamburger patties, computer systems, and drive-throughs were each introduced to minimize production time in turn allowing for increased sales. Nevertheless, less obvious business practices have also been implemented which most consumers fail to recognize. All together, increased fast food popularity has led to the adoption of business practices involving the careless treatment of modern day farm animals. First of all, fast food is prepared from unhealthy meat. Most animals raised as food for fast food restaurants come from “factory farms.” At each of these factory farms millions of animals live torturous lives. Fast food companies choose to purchase from these farms because they minimize all production costs and provide che
Even though there are same good points in having fast food, overall the bad points out way the good by far. If the food industry “really” cared about promoting healthier eating, apples and bananas-instead of cookie and chip bags-would be used as enticers at supermarket check-out aisles. A Wendy’s salad wouldn’t cost $ 4.29 while a quarter-pound Texas double cheeseburger goes for 99 cents. And reduced-fat cookies wouldn’t taste stale and skimp on the cream filling. Television advertising especially on kid-oriented channels like Nickelodeon and Disney remains marketers' prime tool for selling food to kids. Harvard's Linn says that before age 8, children "don't understand persuasive intent, that an ad is designed to manipulate them to buy something." Linn taped six hours of weekend television on Nickelodeon, the network with 41 of the top 50 children's programs, and counted 40 food ads. "Most ads don't mention taste.” "The message is eating will make you happy, cool; eating will give you friends. These are exactly the messages we don't want kids to have about food. More than 90 percent of the products advertised on children's television are high in fat, sugar, or salt. A nutritional analysis of ads on afternoon and Saturday television for kids found that 50 percent were for food in the "fats, oils, and sweets" categories. Nearly 26 percent of the ads were for high-sugar cereals. None promoted fruits or vegetables. Mommy, Mommy, look!" Morgan Foster, 5, pulls a box of Quaker Oats' Cap'n Crunch's Oops! ChocoDonuts cereal off a low grocery shelf. The cereal is displayed so he can easily see the picture of the Rugrats, Nickelodeon's popular cartoon characters, on the box. “Mommy, I want this,” Morgan says.” Why do you like that?” Pam Foster, 36, of Shady Side, Md., asks her son. “It’s good,” Morgan explains. “I saw it on Cartoon Network.” Harvard psychologist Susan Linn calls it "running the gentle negotiating supermarket aisles filled with products heavily marketed to children.” Today, in the face of a huge increase in childhood obesity, kids are bombarded by an unprecedented avalanche of food advertising. Indeed, food marketing a
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Approximate Word count = 1466
Approximate Pages = 6 (250 words per page double spaced)
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