Killing Us Softly is about how media, specifically advertising, affects us individually and collectively in how we view ourselves and all women. Although this film is also about advertising's effect on violence, objectification and trivialization, today we are most interested in how advertising affects how women feel about their bodies. The focus of this film and discussion today is about media images and women. We are focusing today primarily on women because it is women who are exploited as objects of beauty and used to sell products to both men and women. killing Us Softly reviews if and how the image of women in advertising has changed over