The media shows what is socially acceptable to act and look like, while it also popularizes what is socially-acceptable to talk about from family issues to politics to sex. On the other hand, though, our interpersonal communication influences the effects of the media.

Without communication between people, new ideas and innovations through the media could not successfully impact our society. Two authors, Elihu Katz and Paul Lazarsfeld, show this connection between communication and the success of the media through their two-step flow hypothesis:

Certain individuals known as opinion leaders receive information from the media and pass it to their peers....The diffusion of innovation occurs when the adoption of an idea, practice, or object spreads by communication through a social system. (Littl

Slashed tires, defaced or torn posters, help refused to a lost stranger-questions of this

When these factors are involved in addition to media and a powerful figure having close relations with eachother, there is no telling how big of an impact media can have on the public agenda.

A perfect example to represent this segment is of great historical significance: the Civil Rights Movement of the 1960's.

As you can see there is enormous power in public opinion, and the media, whether intentional or not, plays a huge part in forming and continually publicizing that opinion.

Some topics in this essay:
South Korean, Rosa Parks, Rights Movement, MASS MEDIA, Paul Lazarsfeld, public opinion, spiral silence, Stephen Littlejohn, Human Communication, media powerful, littlejohn 316, public agenda, interpersonal communication, white people, mass media, black people, white people supposed, family issues,